They’re removing the public tally of likes from each post. The original poster can still see who likes their post, but the actual count of likes is not visible to others. The test is being carried out in six countries, Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand for a seemingly undisclosed amount of time.Instagram is taking a brave step towards what could be very positive change in our society.
We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.— Instagram (@instagram) 17 July 2019
There has of course been mixed responses to the trial. Some are frustrated, among them are those who earn money from their profiles like ‘influencer’ Mikaela Testa from Melbourne who cried over Instagram’s decision to hide likes. But some applaud the move and any parents who have seen their kids suffer from the forces of social media will no doubt support the trial. I’m more for the values of the parents…
The capacity that analytics such as likes and follows can have in defining our self worth is simply terrible - whether that be crushing the self esteem or bloating the ego. And in any case, when you stop to think about it, validating ourselves and others through analytics reports is just ridiculous.