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The Paradox of Choice

Have you ever spent so long trying to make the best decision of what to buy, only to think that you should’ve gone with the other option? Or parhaps not feeling as pleased as you thought you would with your choice?

This problem has reached extreme proportions on the online world and can often make the process of buying something unncessarily exhausting and overwhelming. I’m currently trying to buy my first windows laptop and the amount of models and configurations out there is truely insane. Of course it makes it all the more difficult when trying to balance needs, desires and a budget as well.
During this process I became reminded of one of my favorite TED talks, which goes over this exact topic. The paradox of choice.


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